Our Approach to Email Marketing is Centered Around Learning & Growing With Your Users
Email Marketing and Deliverability rules change everyday in our industry. Whether it’s determining what words are triggering the ISP spam filters, or if it’s the proper DNS configuration to get your email past the ISP’s firewalls, the threat to your ROI is real. A good part of what we do for our clients is research. Research is important because it gives clear vision of what is taking place in the market. Utilizing the research information it gives us the ability to continuously fine tune our email marketing and deliverability strategy for you the client.
Our collective experience in direct marketing, and database marketing specifically, has direct impact on our ability to help you plan and execute your brand goals. Knowing how to develop segments, capture the demographic information that assigns subscribers to those segments, and then create unique and resonating offers and content is the key to success.